Monthly Archives: August 2013

Web 2.0: A Potluck Party

I am a foodie, so I see things a little bit differently.

Last week, we read O’reilly’s article on definitions and characteristics of Web 2.0. Let’s briefly recap the 7 core features of Web 2.0 O’reilly listed in this article:

  • Web as a platform
  • Harness collective intelligence
  • Data is the next Intel inside
  • End of software release cycle
  • Lightweight programming
  • Multi-device
  • Rich UX (not necessarily “good” per se)

After reading, I had a strong feeling that definition is so important – I often refer to the Internet as “Web 2.0” with a very vague idea of what it really is and how it is different from its precursor (i.e., Web 1.0). Now, I have a much better understanding and reliable criteria that can help me to judge whether a digital product belongs to Web 2.0. That’s the power of a good definition and principles. At the same time, I also felt the need of a good analog, as it is easier for us to understand and remember relatively abstract ideas. So, as a foodie, I came up with this “potluck” analog for Web 2.0.

Why potluck? Because potluck means that everyone in the party can bring their food to the party, being a food provider and consumer at the same time. You don’t ever need to wait for the big Gatsby party, with a pre-determined party time and food prepared by a famous party host. Potluck party is really a platform for each individual to present their food, which makes the party much flexible, diverse, and light-weight. At the same time, you can tell the trend of cuisines as well as the season in a big potluck party: peaches are served in many dishes? it’s highly possible that the summer is here. Almond flour is frequently used instead of all-purpose flour? Gluten-free must be in vogue. Last but not the least, you got exposed to very rich flavor of different dishes/choices (e.g., Chinese dishes, Mediterranean dishes, and South American dishes at the same time), but no one guarantees good tastes across the big party.

It’s hard to say no to such a comprehensive and fun party. No matter big or small, you usually bring something to the party (could be an appetizer, a main dish, or a dessert). However, it’d better be a good piece of your work: once it is in the party, people will take a look at it and taste it; so be sure to prepare and offer something proper and nice, and don’t get your personal brand as a good cook smeared.


3 Informative Social-Media-Related Blogs/Sites

As I am searching for good sites or blogs about social media, I found that a lot of them are concentrating on marketing area. These marketing-how topics are certainly trendy and handy as social media is becoming the battle for new marketings, especially for small business. However, I felt them too practical and narrowed for us to read in order to gain a bigger picture of social media. Thus, I gathered the following channels (or platforms!) besides Mashable and ReadWrite, hoping them be of help for us to get a better understanding of social media.

The sequence doesn’t imply any ranking intention.

1. Social Media Examiner 

Social Media Examiner is a very big and successful blog writing about marketing on social media – but its not only about marketing. They have good tips on how to better use SNSs such as Youtube, Facebook, and Twitter, in the form of text blog or podcast. As we are really managing our online identity and personal brands, which is somewhat similar to small business (well, tiny business), some of these tips could be good reference for us to utilize our SNS accounts.

2. FastCompany 

Though FastCompany is not a site that dedicated to social media per se, it offers good source of information regarding pulse of companies that relates to social media. As nowadays a plethora of IT companies are involved with social media to some degree, you can always discover useful and real-time information about social-media strategies of those big companies, especially under its Technology section. I often found these posts resonated well with principles we read from the class while added more practical flavor to them. For example, I read a post yesterday analyzing why Facebook and Yahoo! were that interested in Foursquare, which vividly illustrated why “data is the Intel inside” in Web 2.0 age.


3. Soshable

Soshable is actually the kind of blogs that I originally wanted to see when I was seeking for social-media-related blogs. It is a space hosts posts from different bloggers, covering different topics related to social media, including tips for everyday life on SNSs, news on Web 2.0 tycoons such as Google and Twitter, or features of different SNSs. It’s not hard to find useful information for your own targets.

And it has a funny reason to choose such a font in their header section, which almost turned me away from it at the first sight…

Hope you enjoy these resources and share your discovery with me.